Asking Respondents If They Recognize a Brand in an Advertisement

question 37

Multiple Choice

Asking respondents if they recognize a brand in an advertisement measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

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Definitions:

Positive Event

An occurrence or experience that is beneficial, enjoyable, or favorable, contributing to a person's happiness or well-being.

Major Life Stressors

Significant events or changes in one's life that require a considerable adjustment, potentially causing stress or impact on mental and physical health.

Fight-or-Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, initiating the body's acute stress response.

Tend-and-Befriend Response

A behavior in response to stress involving seeking social affiliation and nurturing activities, more commonly observed in females.