After Being Shown a Segment or Stills of an Ad

question 59

Multiple Choice

After being shown a segment or stills of an ad, respondents are asked to identify the brand being advertised, which measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

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Definitions:

Tacit Collusion

Collusion occurs when price- and quantity-fixing agreements among producers are explicit. Tacit collusion occurs when such agreements are implicit.

Quantity-fixing

The determination of the quantity of a product or service to be produced or provided, often in the context of collusive agreements or regulatory mandates.

Colluding

The act of cooperating or conspiring, especially in a deceitful way, often to fix prices or manipulate markets in a manner that is usually illegal.

Output Decisions

Refers to choices made by businesses about how much of a product to produce, based on factors like costs, demand, and competition.