After Being Shown a Segment or Stills of an Ad

question 162

Multiple Choice

After being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

• A)memorability.
• B)aided brand awareness.
• C)unaided brand awareness.
• D)brand and ad recognition.

---

Definitions:

S-strain Bacteria

A strain of bacteria that possesses a smooth capsule made of polysaccharides, making it virulent by protecting it from the host's immune system.

Antiparallel

Said of a double-stranded nucleic acid in which the 5' to 3' direction of the sugar-phosphate backbone of one strand is reversed in the other strand.

Crystallographic Data

Information obtained from crystallography, a method used to determine the atomic and molecular structure of crystals, revealing the arrangement of atoms in the crystalline solid.

Watson

James Watson, an American molecular biologist, geneticist, and zoologist, best known as one of the co-discoverers of the structure of DNA in 1953.