When Evaluating Advertising or IMC Campaigns, Examples of Long-Term Measures

question 161

Multiple Choice

When evaluating advertising or IMC campaigns, examples of long-term measures would include each of the following except brand:

• A)sales.
• B)awareness.
• C)loyalty.
• D)equity.

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Definitions:

Treating People Unfairly

Acting in a biased or discriminatory manner towards individuals, denying them equal treatment or opportunities.

Prejudice

A preconceived opinion or judgment without grounding in actual experience or knowledge, often involving negative attitudes toward a particular group.

Discrimination

Unfair or prejudicial treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Prejudice

preconceived opinion that is not based on reason or actual experience; often directed toward people based on their group membership.