Quantitative Copytesting Questions Do Not Measure

question 164

Multiple Choice

Quantitative copytesting questions do not measure:

• A)ability of the ad to break through.
• B)why a particular ad is not liked.
• C)how enjoyable the ad is.
• D)what the ad communicates.

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Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, which can include gestures, body language, facial expressions, and other visual cues.

Causal Analysis

The process of identifying and evaluating the factors that cause or contribute to a specific outcome or condition.

Attribution

The process of explaining one’s own behavior and the behavior of others.

Basic Necessities

Fundamental needs required for sustaining human life, including food, water, shelter, and clothing.