Which of the Following Is Not a Principle Associated with PACT

question 137

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A)The procedure should be relevant to the advertising objective being tested.
• B)Researchers should agree on how results will be used.
• C)The test should measure the degree of social responsibility.
• D)Researchers should use multiple measures to evaluate ads.

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Definitions:

Layouts

Refers to the arrangement or plan of elements in a graphic design or document, such as a webpage, presentation, or publication.

Placeholders

Predefined spaces in templates or designs that are meant to be replaced with actual content or data by the user.

Screen Resolution

the number of pixels displayed on a screen, determining the sharpness and clarity of the visual output.

Commands

Instructions given by a user to a computer or software to perform a specific task or function.