Which of the Following Is Not a Principle Associated with PACT

question 137

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A)The procedure should be relevant to the advertising objective being tested.
• B)Researchers should agree on how results will be used.
• C)The test should measure the degree of social responsibility.
• D)Researchers should use multiple measures to evaluate ads.

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Definitions:

Teratogen

A substance or factor that can cause malformation of an embryo or fetus.

Prenatal Development

The sequence of expanding and developing inside the womb, starting at fertilization and culminating in childbirth.

Prenatal Care

The health care provided to a woman during her pregnancy to ensure the well-being of both mother and baby.

Home Birth

The process of giving birth in a non-hospital setting, typically at home, often with the assistance of a midwife or doula, chosen for its personalized and natural approach.