In Terms of Online Metrics, Dwell Time Is The

question 12

Multiple Choice

In terms of online metrics, dwell time is the:

• A)number of individuals who click on an online ad.
• B)proportion of ad impressions that result from a user clicking on or mousing over an advertisement.
• C)amount of time a user is engaged with a particular advertisement.
• D)amount of time a user is engaged with a website.

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Definitions:

Open-Ended

A type of question or query in surveys and research allowing for unrestricted responses, inviting elaboration and subjectivity.

Closed-Ended

Referring to questions or questionnaires that provide specific responses options, limiting participants' answers to those options.

Significant Social Problem

A societal issue that is pervasive, persistent, and causes harm to individuals or communities, requiring intervention.

Interviewer Bias

The effect that the presence or action of an interviewer may have on the response of the interviewee, potentially skewing results.