Chris Wants to Measure How Long Individuals Stay Engaged with a Banner

question 38

Multiple Choice

Chris wants to measure how long individuals stay engaged with a banner ad he has placed on a website that contains a short five-second video. The best measurement to use would be:

• A)dwell rate.
• B)dwell time.
• C)length of engagement.
• D)click-through.

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Definitions:

Breast Feeding

The process of feeding a baby with milk directly from the mother’s breast, providing essential nutrients and antibodies.

Childhood Diseases

Illnesses and conditions that are primarily seen in children, such as measles, chickenpox, and mumps.

Portion Control

The act of regulating the amount of food one consumes, often to maintain or achieve a healthy weight.

Bone Thickening

The increase in bone density and strength, often as a response to physical activity or as part of the aging process.