The Impact of Advertising Is Difficult to Measure Because Consumers

question 5

True/False

The impact of advertising is difficult to measure because consumers may change their minds concerning which brand to buy while they are in a store.

---

Definitions:

State Law

The body of law enacted by the legislative bodies of individual states in the United States, as opposed to Federal law.

Duration

The length of time during which an event occurs or a condition persists.

Franchise

A business method that involves licensing of trademarks and methods of doing business, typically from a franchisor to a franchisee.

Franchise Relationship

A contractual relationship where one party (the franchisor) grants another party (the franchisee) the right to operate a business using its trademark and business model.