When a Company Develops a New Brand in the Same

question 6

Multiple Choice

When a company develops a new brand in the same category in which the firm already has a branded product, it is a:

• A)brand extension.
• B)private brand.
• C)flanker brand.
• D)complementary brand.

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Definitions:

Individual Behavior

The actions and reactions of an individual in response to external or internal stimuli, which can be influenced by factors such as personality, environment, and culture.

Drive to Bond

An inherent desire in humans to form connections and attachments with others, influencing behavior within organizational and societal contexts.

Emotional Markers

Indicators of deep, often unconscious, emotional states that can influence decision-making and behavior.

High Need for Affiliation

A personality trait characterized by a strong desire to be liked, to belong to a group, and to maintain positive relationships with others.