McDonald's Arches Create Shared Meaning Across Consumers in the United

question 35

Multiple Choice

McDonald's arches create shared meaning across consumers in the United States and around the world, which means the arches exhibit:

• A)duality.
• B)stimulus codability.
• C)brand endurance.
• D)brand equity.

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Definitions:

Positive Reinforcement

Positive reinforcement involves the addition of a rewarding stimulus following a desired behavior, aiming to increase the likelihood of that behavior being repeated.

Behaviour Modelling Training

A learning technique that involves observing and replicating desired behaviors demonstrated by others.

Peer Recognition Platforms

Digital or traditional systems designed to enable employees to acknowledge and celebrate their colleagues' achievements and contributions.

Organizational Behaviour Modification

A systematic approach to influencing organizational behavior through the application of reinforcement theory, aiming to reinforce desired behaviors and reduce undesired ones.