It Is Important That the Image Being Projected by a Brand's

question 10

Multiple Choice

It is important that the image being projected by a brand's marketing messages:

• A)reinforces the competition's concept of the image.
• B)accurately portray the brand and coincide with the product being offered.
• C)be different than what consumers already believe about the brand.
• D)coincides with what competitors are doing.

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Definitions:

Prejudice

Preconceived opinions or judgments toward individuals or groups without factual basis, often involving negative attitudes or discrimination.

Generalizations

Statements or conclusions made based on common characteristics that apply to a group or category rather than specific instances.

Stereotypes

Oversimplified, widely held fixed ideas or images about a particular type of person or thing.

Discrimination

Discriminatory behavior towards various groups of individuals, particularly based on race, age, gender, or disability.