A Customer's Belief in the Efficacy and Reliability of a Brand

question 200

Multiple Choice

A customer's belief in the efficacy and reliability of a brand that has been established over time through personal experience is:

• A)brand competence.
• B)trust.
• C)reliability.
• D)distinctiveness.

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Definitions:

Dividend Paid

Cash or stock distributed by a company to its shareholders from its profits or reserves as a return on investment.

Unrealised Profits

Profits that have been recorded on the books through an accounting entry but have not actually been realized through the receipt of cash or other assets.

AASB 128

The Australian Accounting Standards Board’s standard on Investments in Associates and Joint Ventures, outlining the accounting for interests in joint ventures and associates.

Identification Requirements

The criteria or documents required to establish the identity of an individual or entity in legal or financial transactions.