When a Customer Believes Craftsman Makes the Best and Most

question 101

Multiple Choice

When a customer believes Craftsman makes the best and most reliable tools, it is an example of:

• A)brand parity.
• B)brand equity.
• C)brand cooperation.
• D)brand decision.

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Definitions:

Cephalic

Pertaining to the head or the head end of the body.

Trapezius

A large, triangular muscle extending over the back of the neck and shoulders that moves the head and shoulder blade.

Distinct Muscles

Specific, individual muscles that are easily identifiable and separate from others in the body's muscular system.

Dorsal

Pertaining to the back side of the body in humans, or the upper side in quadrupeds and other animals.