When Using Cookies on Computers to Gather Information, Marketers Must

question 171

True/False

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

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Definitions:

Conditioned Stimulus

An initially neutral cue that becomes capable of provoking a conditioned response after being linked with an unconditioned stimulus.

UCS

An acronym for Unconditioned Stimulus, a stimulus that naturally and automatically triggers a reflexive response without prior learning.

UCR

Unconditioned Response, which is an automatic and involuntary reaction to a stimulus that occurs naturally without any prior learning or conditioning.

Dog's Bark

The vocal sound made by dogs as a form of communication with humans or other animals.