When Domino's Pizza Sought to Increase Sales and Return Customers

question 172

Multiple Choice

When Domino's Pizza sought to increase sales and return customers, one key tactic was to:

• A)raise prices.
• B)enter new markets.
• C)change the brand.
• D)buy the largest competing pizza chain.

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Definitions:

Cortisol

A steroid hormone released in response to stress and low blood-glucose concentration, playing a significant role in the body's response to stress.

Amygdala

A part of the brain's limbic system involved in emotion regulation, especially fear, and storing emotional memories.

Neurotransmitter

Chemical substances released from neurons that transmit signals across a synapse to other neurons, muscle cells, or gland cells, playing a crucial role in the functioning of the nervous system.

Norepinephrine

A neurotransmitter involved in the body's fight or flight response, also playing key roles in mood and attention regulation.