A Primary Feature That Keeps a Brand Strong Occurs When

question 173

Multiple Choice

A primary feature that keeps a brand strong occurs when the brand contains something that is important to consumers is:

• A)diligence.
• B)acceptance.
• C)salience.
• D)divergence.

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Definitions:

Core Benefit

The fundamental value or primary advantage that a customer receives from a product or service.

Market Position

The place a brand or product occupies in the mind of the customer and in the market relative to competitors, based on criteria like quality, price, and function.

Market Development

A strategic business process aimed at finding new markets or expanding existing ones for a product or service.

Dunkin' Donuts

A multinational coffee and donut company known for its wide variety of baked goods and beverages.