The Feelings Consumers and Businesses Have About a Brand Is

question 2

Multiple Choice

The feelings consumers and businesses have about a brand is:

• A)the result of its advertising program impact.
• B)brand equity.
• C)brand image.
• D)brand persona.

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Definitions:

Statement Of Comprehensive Income

A financial statement that displays all changes in equity during a period except those resulting from investments by and distributions to the company’s shareholders.

Other Comprehensive Income

Income that includes all changes in equity from non-owner sources, such as foreign exchange adjustments or unrealized gains/losses on certain investments, not included in net income.

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equity) is represented as a proportion of the total account.

Net Sales

The amount of sales revenue remaining after deducting sales returns, allowances, and discounts.