Which Is Not Part of a Brand Image

question 53

Multiple Choice

Which is not part of a brand image?

• A)Tangible elements
• B)Intangible elements
• C)What the company stands for as well as how it is known in the marketplace
• D)Governmental regulations that affect the company

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Definitions:

Bretton Woods System

An international monetary system established in 1944 that set up fixed exchange rates anchored by the U.S. dollar, which was convertible to gold.

Pegged Exchange Rates

An exchange rate regime where a country's currency value is fixed or tied to another currency or a basket of currencies.

U.S. Dollars

The official currency of the United States, widely used as a benchmark and reserve currency around the world.

Balance of Payments

A statement that summarizes an economy's transactions with the rest of the world for a specific time period.