An Evoked Set Is the Set of Brands That

question 161

Multiple Choice

An evoked set is the set of brands that:

• A)are part of a person's memory, but not considered because they elicit negative feelings.
• B)the consumer has awareness of, but has neither negative or positive feelings toward.
• C)a person would consider as potential solutions to meet a need or want.
• D)are viewed by a consumer as being approximately equal in terms of quality.

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Definitions:

Workplace

A place where people engage in physical or mental activities to produce goods or provide services in exchange for compensation.

Prohibiting

The act of formally forbidding something by law, rule, or other authority.

Religious Celebrations

Events, festivals, or ceremonies conducted in honor of a deity, religious figure, or specific spiritual belief.

Inclusive

Embracing and providing equal access and opportunities to everyone irrespective of their background, abilities, or differences.