A Brand Extension Is

question 181

Multiple Choice

A brand extension is:

• A)a group of related core products sold under one name.
• B)the creation of a logo which further explains the brand.
• C)the design of a public relations campaign to support a brand.
• D)using an established brand name on goods or services not related to the core brand.

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Definitions:

Fair Value Method

An accounting approach that measures and reports assets and liabilities on the basis of their estimated or actual fair market price.

Carrying Value

The book value of assets and liabilities on a company's balance sheet, excluding market value fluctuations.

Common Stock

Equity securities representing ownership in a corporation, with voting rights and potential dividends.

Par

The face value of a bond or stock, which is the amount the issuer agrees to pay at maturity in the case of a bond, or the value assigned to a share of stock at the time of issue.