Over the Past Few Years, Each of the Following Are

question 49

Multiple Choice

Over the past few years, each of the following are changes that have occurred in the area of private branding, except:

• A)increase in prices to equal national brands.
• B)improved quality.
• C)increased advertising of private brands.
• D)increased quality of in-store displays of private brands.

---

Definitions:

Contribution Margin Ratio

The percentage of sales revenue remaining after variable costs are subtracted, indicating how much contributes to covering fixed costs and generating profit.

Fixed Expenses

Costs that remain constant regardless of the level of production or business activity.

Sales

The total revenue generated from goods or services sold by a company during a specific period.

Residual Income

A measure of the excess profit that exceeds the required rate of return on investment.