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Upon recognizing a need, if a consumer selected a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.
Kingsley Davis
A prominent American sociologist known for his contributions to population studies, urban theory, and social structure analysis.
Survival of Society
The enduring and continuous existence of a society through the maintenance of its structures, customs, and values across generations.
Ability and Talent
Natural aptitudes or skills that individuals possess, which can be developed through practice and education.
Structural Functional
A perspective in sociology that sees society as a complex system whose parts work together to promote solidarity and stability.
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