Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables

question 177

Multiple Choice

Using gender, age, ethnicity, and income as market segmentation variables is the application of which segmentation approach?

• A)Demographics
• B)Psychographics
• C)Geographic
• D)Polygraphic

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Definitions:

Dividends Declared

Profits distributed by a company to its shareholders out of its earnings, based on the number of shares owned.

Retained Earnings

Profits that a company has earned to date, less any dividends or other distributions paid to shareholders, often reinvested in the business or kept as a reserve.

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor costs, but excluding indirect expenses.