Buying Center Members with Higher Levels of Cognitive Involvement Will

question 180

Multiple Choice

Buying center members with higher levels of cognitive involvement will:

• A)use the purchasing process to further personal power goals.
• B)ask more questions during the purchasing process.
• C)have no opinion about purchase risk.
• D)be most inclined to base a purchase decision on nepotism.

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Definitions:

Client-centered Therapy

A humanistic psychotherapy developed by Carl Rogers in which the therapist provides a supportive environment in which clients can re-experience and understand their feelings to facilitate personal growth.

Marriage Counseling

A type of therapy for couples seeking to resolve problems and conflicts, improve communication, and strengthen their relationship.

Spouse's Comments

Observations or statements made by one's partner or spouse, which can have significant emotional impact or influence on the relationship.

Active Listening

Empathic listening in which the listener echoes, restates, and clarifies. A feature of Rogers' client-centered therapy.