Examlex
It is typical for dual-channel marketing to begin with:
Rational Persuasion Strategy
An approach that involves using logical arguments and factual evidence to convince others.
Empirical Data
Information obtained through observation and experimentation that serves as the basis for knowledge and scientific research.
Sound Argument
A logical reasoning supported by valid evidence and reasoning, often seen in debates or persuasive writing.
Resistance To Change
Opposition or reluctance by individuals or groups within an organization to adopt new strategies, practices, or behaviors.
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