A Modified Rebuy Purchase Decision Occurs in Each of the Following

question 10

Multiple Choice

A modified rebuy purchase decision occurs in each of the following situations except:

• A)when the firm has previously chosen a vendor and intends to place a reorder.
• B)when a company is dissatisfied with their current vendor and wants to consider new options.
• C)when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor.
• D)at the end of a contractual relationship and the company wants to evaluate competitive bids.

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Definitions:

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.

Stages Of Memory

Refers to the steps through which information passes, typically including encoding, storage, and retrieval of information.

Purchase Process

The series of steps that a customer goes through when deciding to buy a product or service, from recognizing a need to post-purchase evaluation.

Memory

The ability to store, retain, and subsequently retrieve information.