One Reason Consumers Use the Affect Referral Model of Evaluating

question 8

True/False

One reason consumers use the affect referral model of evaluating alternatives is that it saves mental energy.

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Definitions:

Reward

A stimulus that increases the likelihood of a behavior being repeated.

Crespi

Refers to psychologist Leonard Crespi, known for his work in experimental psychology, especially in motivational research involving rewards.

Hunger Rats

Rats that are used in research studies to investigate the physiological, psychological, and behavioral processes related to hunger and satiety.