One Reason Consumers May Use the Affect Referral Model of Evaluating

question 162

True/False

One reason consumers may use the affect referral model of evaluating alternatives is that they may have already used the multiattribute approach to evaluate the alternatives for a previous purchase situation.

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Definitions:

Self-Verification Strategies

Techniques individuals use to convince others to view them as they view themselves, in order to confirm their self-concept.

Reflexive Behavior

Behavior that an individual displays as a reaction to the behavior of others, often as part of a social interaction.

Social Identity

An individual's sense of who they are based on their group membership(s), such as social class, family, nationality, etc.

Behavior Expectations

The anticipated or desired ways of behaving in a particular context or environment, often communicated through norms, rules, or guidelines.