The Group of People Who Make a Business-To-Business Purchasing Decision

question 156

Multiple Choice

The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

• A)deciders.
• B)marketing team.
• C)institutional buyers.
• D)buying center.

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Definitions:

Continuance Commitment

The ongoing sense of attachment an individual feels towards an organization because leaving would be costly.

Excellent Pay

Compensation or salary that is significantly higher than average, often reflecting a high level of skill, experience, or responsibility.

Job Market

The marketplace in which employers find workers and workers find jobs. It includes a variety of industries, roles, and employment types, and is influenced by economic conditions.

Organizational Culture

The cognitive component that includes the shared assumptions and beliefs of the organization.