Iconoclastic Brand Names

question 21

Multiple Choice

Iconoclastic brand names:

• A)reveal what the brand does.
• B)capture the essence of the idea behind the brand.
• C)contain recognizable words or word parts that imply what the brand is about.
• D)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.

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Definitions:

Affirmative Action Policies

Measures taken in employment, education, and other areas to increase the representation of minorities and women, intended to address past injustices.

White Men

Males who are identified as belonging to the racial category of white, often associated with majority populations in Western countries.

Reverse Discrimination

The act of giving preferential treatment to historically disadvantaged groups which some perceive as discrimination against majority groups.

Welfare System

A governmental system that provides assistance to individuals and families in need, including financial aid, healthcare, and social services.