If a Potential Vendor Offers What Is Perceived by a Member

question 130

Multiple Choice

If a potential vendor offers what is perceived by a member of the buying center to be a better buy, the company may want to revisit the purchase decision. This type of situation is typically a:

• A)straight rebuy.
• B)modified rebuy.
• C)new task purchase.
• D)joint demand purchase.

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Definitions:

Narragansett Sachem

A leader or chief of the Narragansett, a Native American tribe located in the northeastern United States, particularly in the Rhode Island region.

Miantonomi

A notable leader of the Narragansett Native American tribe in the 17th century, involved in various alliances and conflicts during early colonial American history.

English

A West Germanic language originating in England, now the most widely used language in the world for international communication.

Religious Doctrine

A set of beliefs or principles held and promoted by a religious organization.