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A New Task Purchase Situation Exists When a New, Potential

question 182

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A new task purchase situation exists when a new, potential vendor offers a company what is perceived to be a better buy than the company is getting now from its current vendor.


Definitions:

Expected Rate of Return

The profitability anticipated on an investment over a given period, often expressed as a percentage.

Imitation

The action of using someone or something as a model and replicating their behavior, actions, or processes.

R&D Expenditures

Funds allocated towards research and development activities in order to innovate or improve products or services.

Imitation Problem

The potential for a firm’s rivals to produce a close variation of (imitate) a firm’s new product or process, greatly reducing the originator’s profit from R&D and innovation.

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