Examlex
Once a firm has carefully studied all of the vendors, bids have been considered, and the vendor audit has been conducted, the next step in the business-to-business buying process is:
Spreading Activation
A theory in cognitive science proposing that thoughts or ideas in a network of neurons can trigger related thoughts or memories.
Cognitive Economy
A principle in cognitive psychology that suggests humans strive to simplify cognitive processes and structures to minimize effort.
Frequency of Association
A concept in psychology referring to how often two ideas, words, or concepts are linked together in a person's memory, affecting the ease of recall or recognition.
Encoding Specificity
The principle that recall is more effective if the context at the time of encoding matches the context at the time of retrieval.
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