The Role and Importance of a Strong Brand Name Is

question 147

Multiple Choice

The role and importance of a strong brand name is dramatically important in today's global market because of:

• A)the emphasis on accountability.
• B)importance of consumer E-commerce.
• C)brand parity in the business-to-business sector.
• D)database mining capabilities of business firms.

---

Definitions:

Emotion

Emotion is a complex psychological state involving an individual's subjective experience, physiological responses, and behavioral or expressive patterns triggered by stimuli perceived as personally significant.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Gardner's Multiple Intelligences

Gardner's Multiple Intelligences theory proposes that intelligence is not a single general ability, but rather is composed of various distinct types of cognitive capabilities.

Tacit

Understood or implied without being stated openly; known intuitively or through unspoken context.