Examlex
A focus group consists of a small set of individuals that are asked to talk about a particular topic, product or brand in front of a moderator.
Coupons
Discount vouchers or codes that consumers can use to save money on purchases.
Collaborative Consumption
An economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.
Mass Customization
A manufacturing and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Social Communities
Online platforms or groups where individuals with common interests gather to communicate, share, and engage.
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