PRIZM Is a Company That Specializes in Which Type of Segmentation

question 86

Multiple Choice

PRIZM is a company that specializes in which type of segmentation?

• A)Product differentiation
• B)Geodemographic
• C)Geographic
• D)Psychographic

---

Definitions:

Substitution Effect

The change in consumption resulting from a change in price, causing consumers to substitute cheaper goods for more expensive ones.

Wage

Monetary compensation paid by an employer to an employee in exchange for work performed, typically calculated on an hourly, daily, or piecework basis.

Leisure

Time spent away from work and essential domestic activities, often used for relaxation, hobbies, and personal enjoyment.

Marginal Revenue Product Curve

A graphical representation that shows the additional revenue generated from deploying one more unit of a specific resource or input, holding all other factors constant.