Marketing to Individuals Who Are Successful, Sophisticated, Receptive to New

question 83

Multiple Choice

Marketing to individuals who are successful, sophisticated, receptive to new technologies, enjoy sports, and are liberal in their political views is an example of which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Generations
• D)Geodemographic

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Definitions:

Crisis Communication

The method of communicating with the public and stakeholders during a crisis situation to manage perceptions and outcomes.

Social Media Component

Elements or features within a social media platform, such as hashtags, likes, or direct messaging, that facilitate interaction and connectivity.

Listening Strategies

Techniques used to actively understand and analyze the conversations, sentiments, and trends of stakeholders on social media or other communication channels.

Networking Offline

The act of engaging and connecting with professional contacts in person rather than through digital means.