Examlex
In terms of global ad spending by media, the largest category is:
Conditioning
A learning process that involves developing a new response to a stimulus by associating it with another stimulus or event, foundational in behavioral psychology.
Spontaneous Recovery
A phenomenon in learning where conditioned responses reappear after a delay or period of extinction, without further conditioning.
Discrimination
Unfair treatment of individuals based on their membership in a particular group, such as race, gender, or sexual orientation.
Classical Conditioning
An educational method where associations between a naturally occurring stimulus and an environmental stimulus take place.
Q2: Sexually-oriented ads attract attention and brand recall
Q16: Negative comparison ads may transfer negative feelings
Q82: If an individual is directly affected by
Q83: Affective message strategies take two major forms:
Q122: The cognitive component of an attitude is
Q128: One of the advantages of an external
Q162: One reason consumers may use the affect
Q167: Brand metrics measure the impact of advertising
Q185: The product positioning strategy based on a
Q197: A negative comparison ad that causes people