Which Method of Segmenting Markets Is Based on the Idea

question 29

Multiple Choice

Which method of segmenting markets is based on the idea that people experience significant external events during their late adolescence and early adulthood that impact their social values, attitudes, and preferences?

• A)Demographic
• B)Psychographic
• C)Generations
• D)Geodemographics

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Definitions:

Data Analytics

The process of examining data sets to conclude the information they contain, increasingly aided by specialized systems and software.

PCI Compliance

The adherence to a set of security standards designed to protect credit card information during and after a financial transaction.

Receiving Clerk

A position responsible for accepting, checking, and managing the goods or inventory delivered to a business or organization.

Packing List

A document that enumerates all the items being shipped, typically accompanying goods sent by freight or shipment.