In Terms of Market Segmentation, the Usage Segmentation Approach Offers

question 77

Multiple Choice

In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:

• A)a meaningful classification scheme based on actual behavior of customers.
• B)ability to reduce a large volume of customer data to a few, concise clusters.
• C)ability to measure the growth of each cluster and the migration of customers from one cluster to another.
• D)ability to compare a firm's customers with customers from competing firms.

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Definitions:

Reinforcing Cycle

A process where an action produces effects which reinforce the original action, potentially leading to an accelerated outcome.

Bigger Changes

Large-scale or significant alterations or transformations within an organization or system.

Desirable

Having qualities that are pleasing, wanted, or sought after by others.

Sense of Urgency

The feeling or perception that an action or task requires immediate attention or swift action.