Examlex
Each of the following is a method for segmenting business-to-business markets except:
Proactive Interference
Proactive interference occurs when older information interferes with the recall of newer information.
Automatic Processing
Cognitive operations that occur without conscious awareness or effort, often quickly and efficiently.
Retroactive Interference
A memory phenomenon where newer information interferes with the recall of older information.
Memory Decay
The gradual fading of memory over time due to the natural aging process or lack of use.
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