The Product Positioning Strategy Based on Value or Prestige Is

question 48

Multiple Choice

The product positioning strategy based on value or prestige is the ________ positioning approach.

• A)product attributes
• B)competitors
• C)use or application
• D)price-quality relationship

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Definitions:

Ratification

This is the act of officially confirming or approving a decision or agreement, making it valid and binding.

Carrying Amount

The value of an asset or liability as reported on the balance sheet, reflecting its original cost minus any depreciation, amortization, or impairment charges.

Pre-Acquisition Equity

The equity interest in a company existing prior to its acquisition by another entity, used to determine the acquisition date fair value of the investee.

Dividend Declared

The official announcement by a company's board of directors that a dividend will be paid to shareholders, specifying the amount and payment date.