Examlex
The IMC planning process begins with communications research.
Established Theory
A concept or principle that has been widely accepted by the scientific community because it is supported by a substantial body of evidence.
Hypothesis
A conception or proposition that is tentatively assumed and then tested for validity by comparison with observed facts and by experimentation.
Scientific Explanation
A logical and systematic description that aims to interpret and clarify phenomena based on empirical evidence and scientific methodologies.
Hypothesis
A proposed explanation for a phenomenon, made as a starting point for further investigation.
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