In Terms of Media Expenditures, the Fastest Growing Media Outlet

question 24

Multiple Choice

In terms of media expenditures, the fastest growing media outlet is:

• A)television.
• B)digital.
• C)magazines.
• D)newspapers.

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Definitions:

Expectancy Theory

A process theory that states that motivation is determined by the outcomes that people expect to occur as a result of their actions on the job.

High Level

Referring to something that is of great importance, complexity, or positioned at the top of a hierarchy or system.

Instrumentality

The probability that a particular first-level outcome will be followed by a particular second-level outcome.

Expectancy

The probability that a particular first-level outcome can be achieved.