When Mercedes Benz Promises the Finest Luxury Automobile, the Positioning

question 150

Multiple Choice

When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:

• A)competitors.
• B)price-quality relationship.
• C)use or application.
• D)cultural symbol.

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Definitions:

Creative Intelligence

The ability to produce novel and valuable ideas or solve problems in unique ways.

Practical Intelligence

A type of intelligence related to everyday problem-solving and adapting to one's environment.

Incremental Intelligence

The belief that intelligence can be developed through hard work, strategies, and learning from mistakes rather than being a fixed trait.

Componential Intelligence

Part of Sternberg's Triarchic Theory of Intelligence, focusing on the analytical aspects of intelligence, which involve problem-solving, logical reasoning, and the analysis of information.