Discovering the Major Selling Idea for a Good or Service

question 193

Multiple Choice

Discovering the major selling idea for a good or service is part of which component of communications research?

• A)Consumer-oriented research
• B)Target-market research
• C)Product-specific research
• D)Quantitative research

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Definitions:

Tariff Revenue

Tariff Revenue is the income generated from duties imposed by a government on imported goods, which is often used as a tool for economic policy.

International Specialization

The economic strategy of a country focusing its resources on producing goods and services it can produce most efficiently for exchange with others.

World Price

The international market price of a good or service, influenced by global supply and demand.

Diseconomies Of Scale

refers to a situation where, as a company or business expands, its production costs increase, leading to a decrease in efficiency.