Examlex
What is the first step in the IMC planning process? Describe the components.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over others because of perceived superiority or emotional attachment.
Herfindahl Index
An evaluation of corporations' sizes in contrast to the overall market, pointing to the level of rivalry among them.
Price Leadership
Price leadership is a market situation where one dominant firm sets the price for goods or services in an industry, and other firms follow suit, either explicitly or implicitly.
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