Predicting Consumer Behavior by Concentrating on the Motives of Purchase

question 125

Multiple Choice

Predicting consumer behavior by concentrating on the motives of purchase decisions involves using which approach?

• A)Product-specific research
• B)Psychological
• C)Sociological
• D)Anthropological

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Definitions:

Line Graph

A graphical representation of data where individual data points are connected by straight lines to show trends over time or categories.

Variable

An element, feature, or factor that is liable to vary or change; essential for research to assess its effects in an experiment.

Interval Scale

A type of measurement scale that allows for the quantification and comparison of the magnitude of differences between items, but does not have a true zero point.

Five-Point Scale

A measurement tool or survey response option scale that utilizes five discrete points, often used for evaluating attitudes, opinions, or behaviors.