The VALS Typology Is Based on Which Type of Segmentation

question 109

Multiple Choice

The VALS typology is based on which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Generations
• D)Geodemographic

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Definitions:

Independent Variable

In research, a variable that is manipulated or categorized to observe its effects on a dependent variable.

High Levels

A term used to describe significant or elevated quantities, intensities, or degrees in various contexts, such as pollution, achievement, or risk.

Higher-paying Work

Employment opportunities that offer remuneration significantly above the average wage, often requiring specialized skills or higher education.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, and habits through various methods.