The VALS Typology Is Based on Which Type of Segmentation

question 109

Multiple Choice

The VALS typology is based on which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Generations
• D)Geodemographic

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Definitions:

Latent Functions

Unintended, unrecognized consequences of social processes, institutions, or actions that may impact society in positive or negative ways.

Classical European

Pertains to the traditional or foundational European philosophical, cultural, and historical concepts, values, and practices that have shaped Western civilization.

American Sociologists

Scholars from the United States specializing in the study of society and social behavior, contributing to understanding societal structures, dynamics, and issues.

Macrosociology

A branch of sociology that focuses on studying the broad features of society, such as social structures and institutions, at a large scale.